Power-Link  Recent News

July 2007

Power-Link commits to its first NAB convention at the upcoming NAB Radio 2007 convention in Charlotte, NC

April 2007

Power-Link's Rick Rowland gets Patent Pending Status for his design of ProofOfPlay Ad Verification Service.  Power-Link provides a suite at the Las Vegas Hilton to introduce ProofOfPlay to select current clients.

December 2006

Power-Link embarks to fill a void for Ad Verification which the vision of ProofOfPlay.com

November 2006

Power-Link Innovations LLC begins its corporate rollout of Media Check to all ~75 stations for Univision Radio. 

Summer 2006

Power-Link adds Azteca Network to its list of supported TV networks in its unique service of integrating local to network feeds.

December 2005

Power-Link get corporate deal to provide all of the 33 Univision owned TV stations with local to network commercial integration.  Like the 44 Entravision TV stations have used for the past 3 years, Univision will tap our resources for cutting edge playlist processing.

November 2005

Power-Link goes in all Univision owned TV stations.  This to our knowledge is the first commercially available local to network merging tool that places all local content into network availabilities and checks for newly created competitive conflicts.

September 2005

Power-Link introduces Media Check, immediate reporting of media readiness no matter which traffic or automation system is used.

Early 2005

Power-Link exclusively provides scheduling solutions for Digital Broadcast's Media Bank.  So that the users of various traffic maximize the strength of this cutting edge TV playout system, Power-Link provides tools to fully control the Media Bank no matter which traffic system is employed. 

Late 2004

Power-Link's Power-Merge for ENCO goes into ESPN's main  radio uplink.

October 2004

Power-Link brings on Jim Christ, formerly with Clear Channel's LAN traffic system, Jim is an expert in commercial trafficking, network spot integration and automation integration.

Mid 2003

Power-Link goes into all Emmis and Jefferson Pilot Stations and provides network affiliation commercial merging solions for Greater Media.

October 2002

Power-Link goes in all Greater Media  and Bonneville International stations

March 2002

Power-Link goes in all Cox Radio and Radio One stations

January 2002

Power-Link goes in Entravision's 48 tv stations airing Univision and Telefutura to perform the merge of network and local logs as well as reconciliation.

August-September-October 2001

Power-Link now doing TV!

As Marketron's new Windows products are being recognized throughout radio & TV as the new industry standard, Power-Link has been called upon to link to the Harris "Louth", Leitch, MATCO and MicroFirst video systems.  This is all done with a complete rewrite of the new expanded television export file so that the user can take full control of the programming!
 

July 2001

Power-Link now being  sold by Marketron

Due to the great success in our work with Marketron, an agreement has been reached to allow Marketron to execute the sales of Power-Link along with their new windows system Marktron-2000 and on-line traffic system Marketron ASP.  We look forward to a long mutually beneficial relationship!
 

May 2001

Power-Link starts installations for ABC-Disney

With many more to follow Power-Link begins it's saga of installations for ABC-Disney in Pittsburgh.  Before we were through request were already coming in for other locations.  ABC-Disney welcome aboard!

April 2001

Power-Link to be Implemented at all Journal Broadcast Stations.  

All 36 stations owned by Journal Broadcasting not only have signed on to the new Windows Traffic System Marketron2000 but as well to complement it, have made a group purchase of Power-Link.  Serving Dalet, Scott Studios and DCS Power-Link will make the interface seamless regardless of which system is employed.  Journal,  we welcome you aboard!

April 2000

Hearst WBAL in Baltimore And Greater Media Detroit find solution for Orban AirWaves System

Upon finding that the systems had been discontinued, they were happy to find that Power-Link could assist them in seeing their objectives through.  For both scheduling and reconciliation, we were able to integrate their various traffic systems to the AirWaves system and provide full closed loop automation reconciliation.  WBAL even prompted Power-Link to incorporate a cool system for merging in promo events scheduled in RCS's Linker omitting any extra steps to accomplish the process.

2000 to date

Power-Link handles the "wave of stations" that are migrating to the new Marketron ASP Windows traffic system

As many stations are installing the long-awaited windows based traffic and billing system from Marketron, Power-Link is there to make the transition smooth and painless.  Using Citrix neighborhood for it's distribution of applications, Power-Link is finding solutions to allow a seamless migration to this new environment.

August 2000

Power-Link engineers solution with Sound Manager to accommodate P4's dual sites.

P4's objectives are to have dual studios from both Lillehammer and Oslo, many scheduling problems are foreseen and prevented by a day-parted scheduling scheme.  Power-Link and Sound Manager will work together to supply a system that is both ready to dependably schedule and reconcile for the unique needs of the nationwide radio station P4 Hele Norge.

Power-Link is responsible for the scheduling for the new ENCO system installed at new Ackerley (New Century Media) Site

As 4 stations were rushed to get moved to their new state-of-the-art studios, Power-Link worked with the traffic department using both Power-Link and Power-Merge to accomplish the demands of KUBE, KJR-Fm, KJR-Am and KFNK.  Each one of these stations had very demanding and unique needs.  Full closed-loop reconciliation for JDS was accomplished using Power-Link and JDS-Link.

Due to the high speed and instant demand of all news radio WCBS, the Prophet NextGen system scheduling had to avoid the standard scheduling that is offered.  By going to a completely self-formatting import scheme, Power-Link was able to give them the commercial schedule line up needed by this unique format.

July 2000

Power-Link outfits Hubbard Broadcasting Minneapolis and preps them for the coming Hubbard Network

More than providing standard scheduling and reconciling tools for KSTP am & fm, the infrastructure was planned and put into place for the upcoming Hubbard Network and it's ability to be played through either station but reconciled back to it's own traffic data base.

January 2000

All of AM-FM Minneapolis gets Power-Link to interface to the many different automation systems in place.

All 7 AM-FM stations in Minneapolis get a simultaneous upgrade/install of Power-Link.  From KEEY, KFAN, KFXN in Boolmington or the two other locations for WLOL/KQQL or KTCZ/ !

June 1999

Power-Link now compatible  with Marketron's New Windows Traffic System

Power-Link  is proud to announce that it is now compatible with this  long awaited traffic system. As many of America's leading  broadcasters are eagerly awaiting this state-of-the-art  system, we are proud to be technically involved with the  most functional and expandable full bi-directional system  to date."  This is the traffic system to  watch as our future plans are to bring the "dream  functionality" to the radio industry!
 

September 1998

CBS in Chicago gets Power-Link,  OVERNIGHT!

During  a recent traffic system install in Chicago, it was  discovered that "things might go a lot better with  Power-Link"!  So after a quick phone call and  putting the wraps on our deal the manuals were overnighted and the software was installed using  PCAnywhere (C) - Symantec).   The folks at WCKG  were happy to see their automation system's transfer  working by the end of the week as scheduled.

September 1998

Clear Channel Tampa switches to  Prophet with Power-Link

The  mega-opoly of Jacor in Tampa was recently faced with a  few unique challenges as it's mission was to change all  of the existing automation systems to the Wizard by  Prophet.  But how does a half dozen stations  continue to use the existing system(s) yet start sending  test logs to the new system for a test period?    Well with the many fields of information available to the  user in their traffic system, Power-Link was quickly  configured to see the traffic system's logs and look to a  different field for it's cart number.  The result  was that the conversion to the new cart numbering scheme  was done over a couple of weeks and testing could  commence and run simultaneous to the on-air system.

08/25/98
Hispanic Broadcast Corp in San Diego builds  Logs with Power-Link

As  we have been serving the many facilities of Heftel, one  of the latest (San Diego) came with a "twist".    It turns out that in a month they will change traffic  systems so there is no need to spend the bucks on an  interface to the current (soon to be defunct) system.   What can we do?  Power-Link made a few quick  modifications to our powerful "color-key"  editor and quickly allowed the creation and duplication  of one commercial log to another.  The result?   Logs in an efficient manner, with reconciliation and a  savings of several thousand dollars.
 

08/15/98
Renda Broadcastings new  Site in Oklahoma City puts their DCS "in gear"  with Power-Link

Power-Link  and DCS were among the finishing touches going into the  new Renda facility in Oklahoma City.  We would like  to thank WC Irvin of Computer Concepts for his support  and assistance to pull this last minute system together.    Rumor has it that their programming department is  interested in reconciling their music so at compile time,  the history correctly reflects what has happened even to  the last hour.  Way to go guys!  Since we've  been doing this in Canada, we are all ready set for you.

04/20/98
KSL - Salt Lake City ties  ENCO and JDS together with Power-Link, JDS-Link and Power-Merge

We  are now installing Power-Link and Power-Merge to transfer,  merge and reconcile KSL's daily logs for JDS. Using JDS's  "JDS-Link" program (upgraded for win95) KSL  will be the first radio station with full closed loop  functionality using the JDS traffic system. Like other  top station's KSL will additionally be using Power-Merge  to proof and assemble the final log file as it heads to  the ENCO in the control room. The operation of JDS-Link  has been integrated into Power-Link giving operators the  ease and simplicity of having the program pop-up just  when they need it.

02/15/98
WSB - WCNN - Atlanta, GA

These stations have a unique challenge as they  air several sports affiliations. Power-Link was employed  to provide accurate and efficient means to reconcile  commercials played for both regular radio programming and  sports programming as well.

This provided some interesting challenges as  they will frequently change stations in the middle of a  sports event to avoid preempting other scheduled programs.  This required Power-Link to add an method to pick-up the  "as-play information" (raw playback air data  from the digital playback) in a "free-form"  style.

Once the sports event has played they retrieve  the needed as-play information from the appropriate  station(s), time and date(s). During the reconciliation  they are alerted to any missed, changed or inserted spots  as well as having the traffic system update all of the  billable events with the exact air-time.

One of the other great advantages of this  powerful as-play selection system is that is allows east  coast stations to air sporting events played on the west  coast that run over midnight.

02/01/98
WGSM - Radio Disney - Long  Island, NY

Using Power-Merge (for ENCO DAD Pro) template  system they have been able to cut the scheduling time to  just a few minutes! This is not just a matter of just  adding a few extra commands to the daily spot schedule  but as well, the assured proper segue values and using PM's  "fill command", they are padding their  satellite timed spot sets to the appropriate length as  well as being warned when they are over the allocated  spot-set time. In this case PM is quickly and  consistently handling the full preparation of the play  list saving their staff significant time for each and  every daily play list produced.

1997
KIRO - KNWX - Seattle, WA

Power-Link enabled the traffic staff to  accurately reconcile though the playback occurred in  different studios with even different types of digital  playback systems. Due to the requirement for a separate  "satellite feed" simultaneous to the local  broadcast of the Seattle Mariner's games, Power-Link  developed the ability to "sense and collect"  the additional as-play information.

Now when they reconcile the daily logs, Power-Link  will detect the presence of additional information in a  second and potentially third studio location. This system  has proven to save them countless hours in the  reconciliation process and providing concise post-log  reports reflecting actual air times and airing  discrepancies.

1997
KFMB - AM/FM - San Diego,  CA

Using Power-Merge's "dynamic template"  system they are able to place their sport's affiliations  into the daily play list file though it was statically  scheduled at a different time. Like many other traffic  systems, their system is set up to schedule a sports  event at the same time on each day that the sports event  is scheduled. To properly air these events not only the  traffic content must be moved to the actual starting time  (which may change from day to day) but as well the  template containing the additional events to air the  event correctly must be moved.

Power-Merge gives them the non-destructive  ability to assemble these play list in a very time  efficient manner. Once the play list is assembled, it can  be viewed, edited and printed to provide a resource for  the control room.

Since  1995
TELEMEDIA - British Columbia, Canada

Thanks to the great support and assistance of  the folks at RCS, we have enabled a closed loop  reconciliation of music using Selector & Linker* and  Power-Link. Like many other broadcasters in the USA and  Canada, using Power-Link, OSG had been reconciling their  commercials' playback back to their traffic system. Then  it became discovered that significant time and money  savings could be reaped if the same reconciliation logic  could be applied to their music content as well.

Working closely with Ron Clark of OSG and Paul  McKnight of RCS in Canada, we have accomplished this task  in the same time efficient manner as our reconciliation  of hundreds of radio sites. Now after each broadcast day,  Power-Link updates Selector* with the actual times of air  play and rebuilds the music air play history without the  events that were dropped. As their automation is set to  drop songs at the end of almost every hour, this  represents a significant savings in the area of payment  for music rights in Canada.

*  Trademark of Radio Computer Services Inc.

Last Updated: Thursday, June 24, 1999 16:56